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isoBuds - Total Marketing Campaign
logo + package design + website + viral video
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isoBuds - Total Marketing Campaign
Project Challenge: {analysis}
Isobuds came to Sodium Halogen before they even had a prototype of their new product that slips over your existing ipod earbuds. The product helps your earbuds stay in place and improve the sound of the earbuds.
Since the product was brand new, Isobuds was looking for someone to help with every aspect of bradning and marketing. They needed a logo, tagline, packaging, website...the whole nine yards.
Project Solution: {hypothesis}
We welcomed the challenge of helping form this new brand from the ground up. Sodium Halogen developed a logo that alluded to the shape of the product and was simple and memorable. Next we came up with a tagline that explained what the products do. "IsoBuds. Better fit. Better Sound."
After some designtific research of competitors, Sodium Halogen helped design packaging that looked great, displayed the product well and was economical to produce.
After packaging, Sodium Halogen turned its attention to designing a website to sell the isoBuds. A sleek, clean design was combined with a simple shopping cart that gives people a great shopping experience.
Project Results: {designtific conclusion}
isoBuds are a hit! The first order sold out almost immediately, and Sodium Halogen would like to think that part of their success is the great branding and marketing job we did.
Since isoBuds.com will be one of the main ways people will buy this product, Sodium Halogen came up with an idea for a viral video to go on YouTube. We will use humor to help drive traffic to the site & sell. This video is coming soon.
Robert and the isoBuds crew are really excited about the work Sodium Halogen is doing for them.
"Sodium Halogen has been amazing. We don't know what we would have done without their expertise and creativity."
- Robert Wage - isoBuds Owner