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MMS Equipment - Identity Design
branding and logo creation
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MMS Equipment - Identity Design
Project Challenge: {analysis}
MMS Equipment is a small-but-growing company that sells construction and agricultural equipment from brands like JCB, Sakai and others. Since expanding to their second location in Memphis, TN, owner David wanted a new logo and idenitity to go on their trucks, signs and more.
Project Solution: {hypothesis}
Their existing logo was created in-house was far too complex and hard to reproduce on shirts and other colateral. The new logo needed to be simple and iconic.
The yellow color associated with most construction equipment combines with the arm of an excavator which lets everyone who sees it know what MMS sells.
Project Results: {designtific conclusion}
The new MMS logo has been incorporated into all new materials the company has made including signage, hats, shirts, vehicle wraps and is easy to spot on the door of each MMS semi tractor.