Prototyping is essential to the design process. It allows you to bring your ideas to life and get critical feedback from users before investing too much time and money into building the final product.
Developing a product takes time and requires different types of user feedback. For this reason, we’ve broken prototypes up into 3 flavors or "fidelity."
- Wireframes (low fidelity) - very simple monochromatic boxes and shapes that resemble a basic UI layout.
- Mockups (high fidelity) - look like the intended finished product, with intricate UI details, colors, and heavy theming.
- Beta versions (medium fidelity with functionality) - non-pixel prefect mocks that function the way the app should.
TL;DR: Wireframes are great for testing overall structure and flow. Mockups validate the visual design and usability. And betas allow you to identify scalability and workflow issues.
Let’s dive into when to test wireframes, mockups, or betas to have the most impact on your UX/UI.
Determining User Flows and Structure: Wireframes
When to use low-fidelity wireframes:
Wireframes are the way to go when you're just getting started and need to work out the basic structure and flow of your product. If you're still figuring out how all the pieces fit together from a big-picture perspective, wireframes let you explore those foundational elements efficiently.
Benefits of wireframes:
- Quick iterations - wireframes are fast and cheap to create, so you can rapidly test out different approaches.
- Laser-focus on structure and user flows - by stripping away visual design elements, wireframes keep you zeroed in on info architecture and user journeys.
- Gather high-level feedback early - getting signoff on the overall framework upfront prevents expensive reworks down the line.
Drawbacks of wireframes:
- Lack of visual design - wireframes don't account for colors, typography, imagery etc. so feedback is limited in scope.
- Imagination required - with such simplified representations, it can be hard for users to envision the final experience.
Wireframing with Aembit
While working with Aembit we spent almost 2 months in the wireframe phase testing and tweaking views. We used this time to explore a wide range of ways to display and interact with the interface before settling on a builder view. The wireframing phase was critical to exploring and grounding the product for scaleability.
Evaluating Visual Design and Usability: High-Fidelity Mockups
When to use high-fidelity mockups:
After intensively testing your wireframes, locking in that foundational structure and user flow, it's time for high-fidelity mockups. These let you validate the visual design direction and identify any usability pain points before life gets coded into the product.
Benefits of mockups:
- Self-servicable - unlike wireframes, users won’t need as much hand-holding when using the product.
- Evaluate visual design - you can get feedback on aesthetics, branding, typography etc.
- Assess usability - mockups reveal issues with layouts, labeling, workflows etc. while still being malleable.
Draw-backs of mockups:
- Time-consuming to create - high-fidelity mockups require heavy attention to detail to simulate the actual product.
- Evaluate visual design - sometimes you can only get feedback on aesthetics, branding, typography rather than the core functionality.
- Don't reflect actual functionality - key interactions and workflows may not translate accurately until coded.
Mocks with Aembit
After the wireframing phase, we designed version 1 of the mocks. The mocks phase saw more moderate adjustments than the wireframing phase. The purpose of this stage was to make sure the user understood how to use the product. Within this same phase, we implemented realistic data to simulate the true experience.
Realistic Testing and Optimization: Beta Builds
When to use beta builds:
If done correctly, you've validated the overall concept, structure, and visual design of your product - now it's time for beta prototypes. These working models are an imperfect picture of the real app experience. Testing with prototypes will allow you to fine-tune functionality before spending too much time on frontend development or launching to the masses.
Benefits of betas:
- Identify performance issues - beta builds expose backend functionality gaps, bottlenecks, and optimization needs.
- Real-world scenario testing - you can test the workload volume your product will face in a real senario, unveiling efficiency flaws.
- Get quantitative usage data - heat maps, analytics etc. can reveal usability friction points statistically. Betas can support a much higher volume of testers and in turn, feedback.
Limitations of betas:
- Resource-intensive to build - creating a functioning beta is costly in terms of dev hours and infrastructure. Often, you can test 100 wireframe iterations before testing one beta.
- Limited scope for iteration - once coded, changes are often very costly.
Knowing When to Level Up
While each stage of prototyping serves a distinct purpose, there's no one-size-fits-all formula for determining when you've gathered sufficient feedback to evolve your prototype's fidelity. However, there are some key signals that can guide you:
Moving from Wireframes to Mockups:
- You've tested multiple wireframe iterations and core user flows are clearly defined
- Stakeholders are confident in the overall information architecture and structure
Regressing from Mockups back to Wireframes:
- You are testing a new feature and want to prioritize functional feedback rather than aesthetic feedback
Advancing from Mockups to Betas:
- User testing reveals no significant issues with layouts, workflows, or text copy
- Visual design direction has been validated by target users and brand team
- Feature requirements and technical specifications have been validated as technically feasible by development.
Progressing from Betas to Launch:
- Usage metrics and A/B tests indicate an optimized, scalable user experience
- No showstopper bugs remaining in the beta build
Ultimately, prototyping should be an iterative cycle - continually evolving your prototypes, validating assumptions, and incorporating user feedback until you have a robust, market-ready product. Knowing when to progress fidelity keeps you focused on the most critical feedback at that phase.
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