Insights

Featured Post

3 RSA Finalists with 3 Killer Outcomes, 3 Years Straight

We’re pumped to say that, in the past 3 years, we’ve worked with 3 amazing companies that were RSA Sandbox finalists.

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You’ve created a persona; how do you use it?

A highly used persona helps you focus on bringing the best value to the right customers. Here are four ways to put your persona to work.

Innovation
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The best way to get honest feedback on your idea

Part of our product design process involves lots of user research, and here's the best way to get honest feedback on your idea from your friends (and even strangers). It's simple to try.

User Research
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When to create a process

Have you ever had a teammate say this? “I’m not sure what to do in this situation.”? Me too!

Project management
How we work
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We got 3 months of customer research in 3 days

Imagine you have thousands of customers in the lower tier option of your SaaS, and you need to find a silver bullet to convert more to your higher tier.

User Research
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