Bypass Lane

User Experience + Web Design

Mars Pets Inc

Interaction Design / User Experience + Touch Interface Design

Jackson, Tennessee Chamber

User Experience + Web Design + Development
/ Mobile Design + Development / Content Management System


Branding / User Experience + Web Design


Branding / User Experience + Web Design + Development
Mobile Design


Interaction Design + Web Design + Development


Branding / User Experience + Web Design

Athletic Xtreme

User Experience + Web Design / Mobile Design

Mother Knows

User Experience + Web Design + Development
Mobile Design / App Design

GE Capital

Advertisement Monitoring Portal / Interaction Design + Web Design


Interaction Design / User Experience + App Interface Design

Threat Connect

User Experience + Web Design + Development

Like what you see?

Talk to us about how we can use our Designtific Method to create a results-focused project for you.

Hire Us

Embrace the Designtific Method


We design user experiences.

Sodium Halogen is a small creative firm doing big things from Jackson, Tennessee. User experience (UX) is at the center of our Designtific Method to create web sites, identities, interfaces and print pieces on purpose.

Whatever the medium, we will ask questions and learn what your users want and how your company meets that need. With you as our lab partners, we can make a product or service they will love!!

  • Research
  • Evaluate Industry & Your Organization
  • Find Your Unique Advantage
  • Develop A Plan For Success
  • Establish Timeline And Budget
  • Brainstorm
  • Ask Questions
  • Leverage Your Expertise
  • Sketch, Wireframe, Prototype Design
  • Execute & Test
  • Analytics
  • Celebrate The Launch
  • Measure Results
  • Follow Up

Our Designtific Method

It’s brains and beauty. It’s the science of making things work like they should and the design of making things visually engaging. It’s the name we made up for our process of crafting things on purpose. It’s the Designtific Method.

Our team is made up of highly talented and experienced designtists who bring our knowledge of technology and the web and combine it with your expertise of your industry.

Meet the Team

William Donnell

Lead Designtist & Founder

Email William

Shane Aday

Design Alchemist & Co-Founder

Email Shane

David Dickerson

Experiential Designtist

Email David

Chance Smith

Strategic Innovationist

Email Chance

Luke Pennington


Email Luke

Jill Donnell

Pure Awesome

Email Jill