Challenge
A Facebook employee and a food tech entrepreneur had an idea for a business – Airbnb for non refundable hotel rooms. We’d worked with Michael and Ash on a previous startup, so we were their first call.
Approach
Our strategist and designer met their founders in NYC to put strategy first. Together, we figured out who would use the app and how the app could actually work. Our team researched and found existing patterns for how people currently book hotels on a mobile app. Through an iterative approach, we designed an interface.
Results
The design tested well with users, and the client was thrilled with what we created together. The development team was a few months into building it when COVID hit – so the project is sitting on the shelf waiting for the right moment.
